ICP definition, playbooks, outbound sequencing, and sales process design so your team generates pipeline without guessing.
- Outbound systems built from zero
- Playbooks, messaging, and enablement
- Typically 4–6 qualified opportunities/month per client
MV Consulting
Hi, I’m Mihaela.
I help founders turn “we should probably do more sales” into an actual sales engine.
From defining your ICP and finding the right people, to building outbound that gets replies and turning conversations into qualified pipeline - I help make sales less of a guessing game and more of a repeatable process.
I’m here to build what works, not just hit a quota.
Services
How I help founders move.
Clear offers for early-stage teams that need pipeline, positioning, and a product surface ready to sell.
Lightweight product and web builds for early validation - enough polish to talk to customers, investors, and first users.
- Landing pages and marketing sites
- MVP apps for demand tests
- Fast iteration with founder-friendly tooling
Go-to-market for DeFi and marketplace products: community channels, content cadence, and launch groundwork.
- Community build from scratch
- Content calendars for acquisition
- Grant, legal, and launch support
Work
Proof in the pipeline.
Switch between consulting engagements and full-time roles - two tracks, clearly separated.
MV Consulting
GTM & Business Development Consultant
May 2023 – Present·Berlin / Remote
Advising early-stage startups on playbooks, ICP, outbound strategy, and sales process design - generating 4–6 qualified opportunities per month from zero.
analog.money
Growth & GTM Lead for a DeFi savings platform - owned go-to-market execution and content calendar; built YouTube, Instagram, X, and Reddit communities from scratch; maintained investor relationships.
ReTrend
Founding GTM Lead for a C2C pre-loved fashion marketplace - validated demand via an organic TikTok community, built the two-year financial and GTM model, and led grant/legal groundwork for launch.
Compa (now Phase0)
Owned full-cycle sales through close - in German - and drove a 40%+ improvement in conversion metrics. Process, messaging, and follow-through treated as one system, not separate handoffs.
Recommendations
What colleagues say.
LinkedIn recommendations from people who worked with me directly.
“Mihaela started with us as a business development representative. She was a top performer, and her responsibilities rapidly expanded into onboarding and leading our team of BDRs. Since her talent is combined with excellent interpersonal skills, it's easy for me to strongly recommend Mihaela for any sales / account management / sales leadership role.”
Diarmuid G.
Founder & CTO · Certara and EqualTo
About
About Mihaela
Business Development & GTM · Berlin, Germany · Chiang Mai, Thailand
Business development and account management professional with 5+ years generating pipeline and managing client relationships. I’ve built outbound functions from zero, led BDRs, and partnered with enterprise accounts - and I don’t just meet quota, I outperform.
Whether advising founders as a consultant or joining a startup team, I bring analytical thinking and human understanding to every sales process.
Education
- M.A., Diplomacy & Negotiation - SNSPA, Bucharest (2016–2018)
- B.A., International Relations - Lucian Blaga University (2013–2016)
Languages
Romanian (native) · English (fluent) · Russian (fluent) · German (B2) · Spanish (intermediate)
Core skills
Business DevelopmentKey Account ManagementGTM StrategyOutbound SalesPipeline GenerationNegotiationClient Relationship ManagementProcess DesignSales Enablement
Tools
HubSpotZohon8nLinkedIn Sales NavigatorChatGPT / AI suitesCanvaElevenLabs
Life outside the CRM
Beyond the numbers
I wrote and self-published a book on human relationships and personal transformation because I believe account management is fundamentally about authentic connection - at scale.
Contact
Let’s build your next pipeline.
Founders: tell me where you are in GTM. Recruiters: happy to talk about new roles in BD, growth, and sales leadership.